Blogging in today's world helps you to best index your website with relevant content. In the lawn care industry, there are literally tons of competitors. Due to the size of the industry and the amount of hard working business out there, you have to think above and beyond the mailer and boiler room marketing concepts. Yes while still able to produce results, there are a lot of things you are missing out on. Did you know that 35% of all sales in our market are made online? Or how about the fact that by 2020 there is an expected $563 Billion dollar a year market on the internet.
When you use your blog to educate and inform customers, you will build a solid viewer base. Your goal as a business is to continue to grow your contact base and utilize this base for your lead funnel. If you have never created a marketing funnel, fee free to use ours! Here it is below.
Once your blog post are created to meet your goal criteria, and proper SEO is done, over time you will see a trickle effect from these post. Over a period of say 12 months if you blog 10 times a week, you will have a collection of 120 blog post. As long as they provide educational quality content you will over time see this asset grow in value to your business. As your contact list builds so will your lead funnel.
What should I blog about?
If you are wondering what it is that your business should be blogging about, this process takes proper evaluation. The first question you should ask yourself is what questions do my customers ask. Even if you have to survey your customers this feedback will give you a starting base. You want to use this blog to answer questions, and offer solutions, As our marketing has changed over the years, so has our customers need for more and more information. Using this to our Advantage we can develop a long-term customer base that will focus and be more open to other services as well.
This being said it is essential to allow your customer base to be the voice of your blogging efforts. This will ensure you are promoting the proper content, and that you are also meeting your bases needs.
How long will it take for my blog to pay off?
Our blogging efforts do pay off if done correctly but often we are left wondering how long this will take. Honestly, this is not an over night get rich quick plan. But if you are willing to dedicate the time within about 12 weeks you will begin to see this process take over and begin to help grow your business. Slowly you will begin to see a trickle effect of leads coming in, some at first only subscribing to your blog. After about 6 months you will find that your lead flow will become steady and as time goes on you will see this funnel grow and grow!
Please feel free to share our experience with us we will gladly post your story.
(Tell Us Your Story)
Want to learn more? If so check out our other post:
Why is Yelp so one sided when it comes to the lawn care industry.
3 Lawn care business tricks to save you money and time.
Is Home Advisor Worth The Cost?
When you use your blog to educate and inform customers, you will build a solid viewer base. Your goal as a business is to continue to grow your contact base and utilize this base for your lead funnel. If you have never created a marketing funnel, fee free to use ours! Here it is below.
Once your blog post are created to meet your goal criteria, and proper SEO is done, over time you will see a trickle effect from these post. Over a period of say 12 months if you blog 10 times a week, you will have a collection of 120 blog post. As long as they provide educational quality content you will over time see this asset grow in value to your business. As your contact list builds so will your lead funnel.
What should I blog about?
If you are wondering what it is that your business should be blogging about, this process takes proper evaluation. The first question you should ask yourself is what questions do my customers ask. Even if you have to survey your customers this feedback will give you a starting base. You want to use this blog to answer questions, and offer solutions, As our marketing has changed over the years, so has our customers need for more and more information. Using this to our Advantage we can develop a long-term customer base that will focus and be more open to other services as well.
This being said it is essential to allow your customer base to be the voice of your blogging efforts. This will ensure you are promoting the proper content, and that you are also meeting your bases needs.
How long will it take for my blog to pay off?
Our blogging efforts do pay off if done correctly but often we are left wondering how long this will take. Honestly, this is not an over night get rich quick plan. But if you are willing to dedicate the time within about 12 weeks you will begin to see this process take over and begin to help grow your business. Slowly you will begin to see a trickle effect of leads coming in, some at first only subscribing to your blog. After about 6 months you will find that your lead flow will become steady and as time goes on you will see this funnel grow and grow!
Please feel free to share our experience with us we will gladly post your story.
(Tell Us Your Story)
Want to learn more? If so check out our other post:
Why is Yelp so one sided when it comes to the lawn care industry.
3 Lawn care business tricks to save you money and time.
Is Home Advisor Worth The Cost?
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