How to plan a campaign for lawn care marketing

What are our goals as lawn care marketing specialist? Well, the first and most important thing is Conversions. I do not care how long you are in the business, at the end of the day the end result is what every business owner wants to hear. Some more than others want to be involved in the day in and day out process. This being the case or not you as a marketer have to succeed! Here you will find some tip's to help you do just that. Our lawn care market campaign information was prepared after using these proven methods many times

Planning Your Campaigns:

You should be planning your campaigns months in advance and do your research. When planning your campaigns there are quite a few variables you need to think about. There needst to be structure, budgeting, goals, content, and relevance. Each of these items plays into a good campaign. Planning your campaign for lawn care marketing early is always a great idea.

Structure:

Have a defined structure to your campaign. Know what the steps are, when and where you are planning to advertise. Also, you should have clearly defined expectations of what you want from each campaign. Then put it step by step on paper or a word file to be sure you have this stored properly.

Budgeting:

Be prepared to spend a bit of money here. Depending on the spending here, will depend on your budget and goal you can work from there. Below we will give you a rough estimate based on how many customers a business has. This will help educate and inform you.

* These numbers are examples not a direct source for your marketing campaign. This is based on a customer acquisition cost of 60 dollars per acquisition.

Goals:

Once you know your target spend and your estimated growth goal, you can move forward. Please remember the figures above are based on a $60,00 customer acquisition cost. If you have a good marketing guy or team that cost can be essentially 20 - 30% less than the above scale. But once you have these set numbers, set your goals. If you currently have 400 customers that do fertilizer and weed control but you want 500, make this the focus. Plan your goals out in a word file or a notebook and be sure to keep them on hand at all times during the year!

Content:

In lawn care marketing quality content is essential. No matter if your writing a blog, or creating a slide it must be done well and informative. In the last 10 years, our market has completely shifted. We now live in a day and age where the buyers have more information, and knowledge than ever. To keep up in this modern market we must find our niche and stand out. If we do not we will surely fail. To find your sweet spot run reports on how many customers have each service. If you have 150 customers that do tree and shrub and 400 that have pest programs you may want to focus content around those services. Work to answer your customer's questions, this will help lead in conversions.

Relevance:

Your content must be relevant to do you and your company any justice. If your lawn care marketing efforts are wasted on old information or out of place information you can fail quickly. Be sure that you keep your information relevant and that it also fits seasonally as well. If it is the middle of spring don't put content out about a fall aeration and seeding, instead put something up about pre-emergents. Being well planned and organized will help you succeed with your goals!

If you follow these best practices and our SBGCR plan you will see much better and more accurate results. Please feel free to ask us any questions!

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