6 Lawn care marketing tips

6 Lawn Care Marketing  Tips! 

6 Lawn care marketing tips and tricks that are sure to help you succeed! Be sure to check them all out and implement the ones your not using to help you succeed in your goals! From blogging to social media and more we want to offer you the best information on the market for lawn care marketing!

1.) Use social media and market on it properly! If your social media is blank, or full of buy our products, and no relevant information, a consumer is a lot less likely to use it. Be sure to use pictures you own, though clip art is nice essentially it can downgrade the value to your social media, and work against your branding as well.

2.) Collect email addresses. Yes you can easily go spend $5000.00 on a purchased contact list. To be frank we all can. But that always is not the answer. If you are a 1 man shop or a $500 million dollar business, working on each sale's call even if there isn't a closed sale, working to collect the contact information does pay off!

3.) Use a blog. It may seem to you as a sales manager or business owner as a hard task, but honestly, the use of a blog can truly pay off. If you use the blog and continually post relevant information with a solid call to action and you map your contacts over time it can become a great lead funnel.

4.) Use a referral program. For anyone in the know, TruGreen uses this approach as well as a ton of other business! Offer your customers a $25.00 or $50.00 referral coupon per friend whom signs up with your services. Over time you can add up to 30% new customers to your base just from this tool!

5.) Offer sales specials online and be sure they are not all about the product. This may sound crazy but believe it or not, offering sales specials with a useful post can have much better results than just trying to sell. Right now you more than likely are here because I have posted 6 Lawn care marketing tips right? So offer 10 or 20  spring lawn care tips following with a tied in sales message.

6.) Promote an organic option. It may not be your business model, but there are plenty of homeowners who understand what we do and how we do it. If they are pro saving the planet we will not service their property unless we meet their needs. If we offer these options and market them properly we can reach up to 20% more clients.