Intro:
So you want online success? Well that takes a lot of work. As a person who has lived and studied social media and online business for a very long time. Im not going to promise you if you read my book tomorrow you will have a million hits by the weekend. Im not going to sell you on some get rich quick scheme or even tell you that you will succeed instantly. Social Media and online business is a massive giant. They are a tool that can be used for various reasons. Some people use it for self promotion, business, or even causes. Our world is controlled by social outlets, it being the media, internet,social sites or other outlets. In this book I will show you different ways to achieve success through social media. My history with social media is extensive. I have personally reached 1 Million people on youtube, 29.4 Million people on facebook, 220,000 people on twitter, and many others on social media sites. As a political consultant and artist manager over the past 7 years I have built foundations for site that have accumulated thousands, hundreds of thousands, and millions of hit’s. I used my process to build each and every page, website and blog. It is a simple but strict plan and if followed properly my plan will lead you to long term success. Each step in my plan must be followed but by the end of the process I will GUARANTEE you will be on the road to success. The plan leads to a sustainable but consistent pattern that along with great content will get you the success you are looking to gain.
Brandon Harris
Chapter 1: The Concept
We all have a pre developed concept. Whether it's a business, or a hobby, every persons has a reason for looking at this book. Your concept is huge. Pre developed concepts are huge. Having a pre developed concept is always great but can definitely use to be tweaked. Our concepts are always in need of shaping and forming. If you can shape and form your pre developed concept, that leaves you the ability to shift the good and bad from your concept and build a perfect idea. Building your concepts is a necessity. From start to finish you must ensure your concept meets the necessary qualities to reach the peaks you wish for it to reach. From the plan to the colors, mood, and emotion. Our concept is our base, with our base we have the ability to further our planning. If we persay have a blog about politics but only wish to reach an audience of female voters between the ages of 18 - 35 we would not want part of our concept to be covering topics relating to men such as a new law forcing male birth control. Yes I know that is an out there statement but it is being used in a seance to show a concept flaw. We always want to ensure our concept reachers are targeted viewers and customers.
Our customer and Viewer base is well planned and developed in this stage. It does not matter if you're a fan based blog, or a business looking to profit, you have to know whom your target market is. If you have no target and are all over the place you will not reach the goals of success. Social media and online business success are not achieved through hail mary passes, well at least not often, but rather through strategic planning and follow through. Your concept will be essential in the follow through of your plan.
Our concept should start very simple, a name, a mission and an end goal. No this does not mean you have to end it in 2040, all I am saying is that you must simply have an end goal in mind for a period of time. Even if it is within say a 12 month period, as long as you have and end for the first goal you have something to work towards! Once you have a name a mission and a goal you are now on the path to lay out your target. You target is what you will be aiming for through your whole journey. This is a journey by the way, development is a journey,a s is success.
Your concept is a base of everything, I hit on it so hard because it took me years to develope my first successful concept. I had a vague Idea, but the actual concept and passion I put into it gave me the fire to continue my journey. Once you have developed a concept your mind constantly wishes to tweak and change, you will know you are on the path to success. We all have that fire, that want to succeed but very few of us gun for it with a firey passion. Once you have come up with this and put it into planning you will know when it is what you are passionate about. No matter what this will lead you to success. This will be your sure fire way to ensure you do not give up on yourself. If we do not give up on ourselves we are almost guaranteed the ability to at least have a shot at the successful numbers we wish to reac. A great example of this is A blogger by the name of John Chow. John blogs about how he makes money online. Believe it or not he is listed as one of the top bloggers in the nation. His blog fiery and funny, and yes the man actually makes money online. He gets thousands of views doing so all the time. He make a living doing it for some lucky reason. But it's not all luck, John found a market he fit into and went for it.
Below is a chart on how to base your concept follow the chart, and really think for a while. Once you have your mind set on what you are going to do we can move onto the next chapter of the book.
( Fill This out)
Name: Meaning of Name:
Goal:
Target Market:
Age:
Demographics:
The worksheet above will help you to know what you are about and who you are working to entertain or sell to. This will be your working base for the next few chapters. Success is much easier to reach once you have these things all built into your concept. Each of us choose to build differently but as long as your concept is strong you can build from here.
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